Pre-based global beverage company AJE Group has announced plans to expand its operations in Egypt’s food and beverage sector, establish a new investment zone, and increase its investments to $150 million by 2030 in Egypt, from the current $60 million, according to a Ministry of Investment and Foreign Trade statement.

The location of the investment zone is still undecided, with a search underway for a suitable place with a natural water source or a well, to support the zone’s aim in water and beverage production.

AJE Group's investment increase will focus on hydration products, water, energy, and soft drinks.

It will also establish a water production and bottling facility over an area of 50,000 square metres with $20 million of initial investments. The exact location of the facility has not been disclosed.

These moves aim to increase Egypt’s foreign investment inflows, improve integrated infrastructure, localize industrial manufacturing, and create an attractive business environment while expediting project implementation and operational efficiency.

The company, established over 30 years ago, now operates in over 20 countries across Latin America, Asia, and Africa, with a working portfolio of over eight categories, including brands such as Big Cola, Volt, and Cielo.

These plans were discussed during a meeting between the Minister of Investment and Foreign Trade, Mohamed Farid Saleh, and AJE Group representatives, as well as the Peruvian Ambassador to Egypt, Miguel Alemán Urteaga.

This aligns with Egypt’s plan to expand its industrial sector, as part of its National Industrial Strategy, which is currently under review, and the private-sector participation in the economy.

The strategy targets increasing the industrial sector's contribution to GDP from 14 percent to 20 percent by 2030, as it is one of five priority sectors in Egypt’s Economic Development Narrative.

The country’s investment zones have attracted EGP 66.3 billion in investments across 12 zones, creating about 77,500 jobs, operating at around 90 percent occupancy, reflecting sustained demand from local and foreign investors.

Moreover, food and beverage prices, which rose 5.2 percent month-on-month in March 2026, were the main driver of the most recent high inflation numbers, causing them to jump to 13.5 percent, from 11.5 percent.

As part of broader efforts to attract capital and support employment, Egypt launched a campaign to promote investment zones, to increase awareness of incentives, and boost utilization.

Egypt’s government is also planning to raise the private sector’s share of total investment to 64 percent by 2030, from about 59 percent currently. As well as increasing the investment-to-GDP ratio from around 17 percent to 20 percent over the medium term, as part of its economic priorities for the 2026–2027 fiscal year. Total investments are also projected to reach EGP 3.7 trillion. 

The country's private sector secured $2.9 billion in financing last year, equivalent to about EGP 136.5 billion, accounting for roughly 65 percent of total investments.